Jamón, Tortilla Y Cola-cao : National Identity And The Spanish Press Coverage Of The Athens 2004 Olympic Game

The Olympic Games and other sports even ts such as the FIFA World Cup are primarily consumed, on a global scale, th rough the mass media. The interdependent relationship between the Olympic Movement and the media, and more fundamentally between sport and the media, has been identified as forming a ‘media sport complex’ (Rowe, 2003). As part of this relationship, the media represents and interprets sports, giving meaning to events that directly contribute to the definition of th e role of sports in society. Through its sports coverage, the media affects the construction of individual and collective identities.
 

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