Present situation and counterneasure of sports consulting industry in china

Por: Lian Zhong e Min Li.

Athens 2004: Pre-olympic Congress

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Introduction

Sports consulting industry is a new branch in the development of sports industry in China. Compared with that of the developed country, the development of sports consulting industry in China is relatively slow. It has made an analysis of its connotation and development of China to offer a reference to the development of sports consulting industry in China.

Methods

With literature, it has testified the characteristics, types, contents and function of sports consulting industry. With social investigation, it has made an interview of various consulting institutions and the investigation of questionnaire. With mathematical statistics, it has made a statistical analysis of the data of its present situation and the key problems.

Results

With the deepening of sports socialization, the management sports service in China developed continuously. All kinds of compensated tutorship, training, consultation and lecture have appeared in succession and formed a certain scale. However, the development of sports consulting industry in China is immature nowadays in comparison with that of the developed country. With unreasonable structure, unbalanced distribution of regions and imperfect administrative system in sports consulting industry in China, the problems of insufficient understanding, lower level, unefficient means and ineffective operation still exist. It is lack of coordinational macro administration, policy guidance and guaranteed laws and regulations. The insufficient social demands, the deficient professionals of sports economy and lack of preferential policy have restricted the development of sports consulting industry in China.

Discussion/Conclusions

The sports consulting industry in China has a great developmental market potentiality though it is still immature at present. It has given some suggestions about the necessity and imminence of the development of sports consulting industry in China to develop all kinds of sports consulting institutions, establish a nation-wide cooperative network of sports consultation, bring up more sports consultants, enact laws and regulations of sports consulting administration,
open up international consulting business and improve the development of sports consulting industry in China.

References

[1]. Li Jingwen. (1994). Information and Economic Development. Beijing, Publishing House of Social Science Literature.
[2]. Hu Leyong, et al. (2000). Journal of Nanjing Inst. of P.E. Vol.14, 21-24.

 

 

 

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