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Abstract
This paper aims to analyze how high-level athletes deal with their sport-self construction. Using a multi-method approach, where visual and textual data are employed in a hermeneutical analysis, we conducted a research with athletes from different sports who competed at least at the Pan-American Games level. Preliminary findings show that athletes often have a magical or rational world-view, and this influences the relationships between the athlete and their sport apparel. Beyond this result, it is also seen that the athletes possess a fragmented self, with one identity in their sport-work time, and another identity in their personal-leisure time.

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