Marketing Esportivo

Pessoal,  Nesse numero tem artigos interessantes sobre MKT Esportivo. Laercio

---------- Forwarded message ----------
From: Henry Stewart Publications [mailto:mail.iynlbtezbuoii@hsp.msgfocus.com]
Sent: Thursday, October 22, 2009 8:49 AM
To: Norman O’Reilly
Subject: [TEST]: Journal of Sponsorship - Topical sports sponsorship & marketing articles

Journal of Sponsorship
Volume 3

Journal of Sponsorship, now entering Volume 3,  is the leading professional journal focusing on sponsorship and experiential marketing, for sponsors, rights holders and advisors alike. The Journal’s content is international in scope and addresses the diverse range of disciplines that sponsorship draws upon as well as branding, advertising, marketing, corporate responsibility, business development and many more.

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"Journal of Sponsorship provides analytic, detailed, and strong case studies from around the world that allow practitioners and academics in the field to evolve the industry with new, interesting models that include important lessons learned."
Kristin D. Rechberger, Vice President of Corporate Partnerships, National Geographic Society

"Chief marketing executives will value both the sizzle and the substance of this management journal. With trade shows, events and sponsorship among the top three areas of spend for global companies, the Journal of Sponsorship  should be on every Chief Marketing Officer’s coffee table or magazine rack."
Donovan Neale-May, Executive Director, Chief Marketing Officer (CMO) Council

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A small selection of articles scheduled for publication in Volume 3:

* Tightening our belts: What research tells us about corporate sponsorship in the current economic crisis
Jed Pearsall, President, Performance Research

* Fighting for what’s left of exclusivity: Strategies to protect the exclusivity of sponsors in the sports industry
Christopher R. Chase, Attorney and Rick Kurnit, Senior Partner, Frankfurt Kurnit Klein & Selz

* Return on trust: An empirical study of the role of sponsorship in stimulating consumer trust and loyalty
David Finch, Assistant Professor of Marketing, Bissett School of Business, Mount Royal University et al.

* How gaming and gambling companies use sponsorship: Legal and regulatory opportunities and challenges
Andrew Danson, Associate, Olswang

* Legal and regulatory challenges of charity sponsorship deals
Anne-Marie Piper, Partner, Farrer & Co.

North American Editor:
Norm O’Reilly
Syracuse University and Stanford University

* From Beijing 2008 to London 2012: Examining event-specific Olympic legislation vis à vis the rights and interests of stakeholders
John Grady, Assistant Professor, Department of Sport and Entertainment Management, University of South Carolina et al.

* Examining the effects of fan loyalty and goodwill on consumer perception of brands at an action sports event
Windy Dees Assistant Professor, Sport Management, Georgia Southern University et al.

* Changing brand associations in Taiwan: NIKE’s sponsorship of high school basketball
K. Damon Aiken, Assistant Professor of Marketing, Eastern Washington University

* Sponsorship activation: Turning money spent into money earned
Peter J. Titlebaum, Associate Professor, Department of Health and Sport Science, Coordinator, Sport Management Program University of Dayton et al.

* The timeless power of storytelling: Creating greater human value in sponsorships through the crafting of a meaningful brand story
Bill Baker, Chief Strategic Officer and Cookie Boyle, Managing Editor, Envisioning + Storytelling

* Leveraging and activating NASCAR sponsorships with NASCAR-linked sales promotions
Larry DeGaris, President, Sponsorship Research & Strategy and Associate Professor of Marketing, University of Indianapolis et al.

* Managing a global emerging markets brand during a recession: The role of marketing in a financial services environment
Nikki Twomey, Director, Group Brand Marketing, Standard Bank

* Does team sponsorship attract the team’s fans while alienating rival fans? The halo effect of goodwill sponsorship vs. the pitchfork effect of supporting the enemy
Thomas M. Hickman and Katherine E. Lawrence, Assistant Professors of Marketing, Loyola University New Orleans

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We look forward to welcoming you as a subscriber to Journal of Sponsorship.
Kind regards
Tamsin Curtis, Publisher
Journal of Sponsorship

North American Subscriptions Office
PO Box 361
Birmingham AL 35201-0361, USA
Tel: 800-633-4931; Fax: 205-995-1588
Email: HSP@ebsco.com

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