World Forum on Sport and Culture

De 19-10-2016 até 20-10-2016
Japão. Kioto


9:00 - 10:00

Tower Hall B
What Will Digital Technology Bring to Human Beings?Mastering the Digital Revolution
""�Recombination of human and digital technology

""�In a society with advanced technology, communication is no longer limited to living things. Everything in the future will be connected via IoT and undergo dramatic transformation. How far will the virtual world and reality blend together? Can embodiment exist in virtual reality? Is it possible to merge body, mind and technology?
We will delve into the theme of "how can we identify human?" in a society of digital technology, seeking clues in martial arts, tea ceremony, zen, and wabi-sabi, and also consider how to build a rich technological society without giving technology control over humanity.

Shingo Kaneko
President & Representative Director, TOPPAN PRINTING CO., LTD.
Yoichi Ochiai
Assistant Professor, University of Tsukuba
Artist/Assistant Professor, MIT Media Lab
Tadahiro Nomura
Judoka / Olympic medalist
Cassandra Chiu
Founder and Psychotherapist, The Safe Harbour Counselling Centre, Singapore/ Young Global Leader
Kazuya Ogawa *
Founder and Chief Executive Officer, Grand Design Co.,Ltd.
Collaboration Room 1+2
A Future Without Physical DifficultiesInnovation for 2020 and beyond
How can cutting-edge technologies such as robot suits and regenerative medicine deliver better future?

Walk, run, jump, pause, sit, stand up, grab, throw...when basic movements become impossible, we realize the miraculous balance that these simple functions require. But we can still live an active life without these functions by combining or complementing bionic technology, such as medical robotic suits and prosthetic legs, with regenerative medicine. This "KAITEKI" society will soon be a reality. In which direction will technological development advance by 2025, the year set as a milestone? We will have academics give their insights on the latest technologies and challenges, while a panelist with disabilities will express his hopes for future innovation and his proposal for society. The topics will also include the government""�s policies on science and technology and social measures.

Seiichi Kiso
Representative Director, Member of the Board, President & Chief Executive Officer, Life Science Institute,Inc
Yoshiyuki Sankai
Program Manager, ImPACT, promoted by the Cabinet Office, Government of Japan, Japan Science and Technology Agency/Professor. Dr., Director, Center for Cybernics Research (CCR), University of Tsukuba/CEO & President, CYBERDYNE Inc
Mari Dezawa
Professor and Chairperson, Department of Stem Cell Biology and Histology, Graduate School of Medicine, Tohoku University/MD. PhD
Mark Pollock
Collaboration Catalyst and Explorer, Mark Pollock Trust/Young Global Leader
Hayley Warren
Founder, HALO Medical Devices / Young Global Leader
Takeshi Mitachi *
Vice Chairman, DOYUKAI (Japan Association of Corporate Executives)
Conference Room 7
How Can Sports Nurture "Hometown Pride"?Building a Human-Centered Economy
Sport nurtures "Hometown Pride" and revitalization of local communities. Discuss how the private enterprises can contribute for it.

What solutions can businesses offer to the social issue of disparity between urban and rural areas? We will consider whether private enterprises can contribute to the revitalization of local regions through co-sponsorship of sporting events, developing personnel who support these regions, and creating new industries from the perspectives of businesses, sports organizations, local governments as well as athletes.

Akio Negishi
Director, President, Representative Executive Officer, Meiji Yasuda Life Insurance Company
Hiroshi Hase
Former Minister of Education, Culture, Sports, Science and Technology/Member of the House of Representatives
Mitsuru Murai
Chairman, Japan Professional Football League
Ross Findlay
Managing Director, NAC CO.,LTD
Ai Sugiyama
Former Professional Tennis Player
Yoko Ishikura *
Professor Emeritus, Hitotsubashi University
Tower Hall A
Active by Design: Living in the City of the FutureSport & Well-being track
Session developed by the World Economic Forum

Improving participation in health-enhancing physical and social activity is an urgent public health issue around the world. How can we design for behaviours and policies that will foster healthy cities and citizens for the future?

David Hertz
Founder and Managing Director, Gastromotiva, Brazil
Lisa MacCallum
Formerly Vice President, Access to Sport, Nike Inc. /Principal Advisor, Inspired Companies, Australia
Mokena Makeka
Creative Director and Managing Director Makeka Design Lab, South Africa
Kohei Nishiyama
Chairman and Founder, CUUSOO system, Japan
Amrita Cheema
Deutsche Welle *
Sky Studio
Creative EducationCreativity & Technology track
Session developed by the World Economic Forum

Creativity is one of the top skills identified to thrive in the Fourth Industrial Revolution in the World Economic Forum""�s 2016 Future of Jobs report. What types of educational models can unleash the creativity needed for the future workforce?

Elizabeth Daley
Dean, School of Cinematic Arts, University of Southern California (USC), USA
Kentaro Ichiki
Creative Director, Hakuhodo Inc., Japan
Bhavneet Singh
Founder and Chief Executive Officer, Sandbox Partners, UK
Esteban Bullrich
Minister of Education, Argentina
Jennifer Zhu Scott *
Principal, Radian Partners, Hong Kong SAR
10:30 - 11:30

Tower Hall B
Future Tokyo as Innovative CityBuilding a Human-Centered Economy
How will be living in 20 years? Designing the future for Tokyo and our lifestyles.

"Innovative City" - An attractive large-scale city giving rise to continuous innovation as well as creating new urban lifestyles in the face of global competition with other world mega cities. The "Innovative City" requires three essential aspects: pioneering technologies, excellent culture and arts, and inviting spaces with an urban atmosphere.
We currently face the sweeping movement known as "Industry 4.0" with a momentous change and evolution of technologies and values. We expect to hold lively discussions on the characteristics of the "Innovative City" set in Tokyo in 20 years time.

Fumio Nanjo
Director, Mori Art Museum
Hiroo Ichikawa
Professor and Dean, Graduate School of Governance Studies, Meiji University
Joichi Ito
Director, MIT Media Lab
Neri Oxman
Associate Professor, Media Arts and Sciences, MIT Media Lab
Heizo Takenaka *
Professor, Toyo University/Professor Emeritus, Keio University
Collaboration Room 1+2
Bridging the Gap Between Athletes and the PublicBuilding a Human-Centered Economy
What can we do to revalue the society that athletes can excel in?

The development of the Internet is causing a wave of change in the sponsorship of athletes. This session will analyze how athletes can benefit from the emerging IT platform that connects individuals and athletes as well as the influence of the athlete-sponsor relationship on business.

Shigeru Sato
Yuko Mitsuya
President, Japan Basketball Association
Shoji Kotera
Professor, Department of Informational Society Studies, Faculty of Human & Social Studies, Saitama Institute of Technology
Cees Vervoorn
Professor Doctor (Prof. Dr.), Amsterdam University of Applied Sciences (AUAP)
Michiyasu Takahashi
Deputy Commissioner, Japan Sports Agency
Kazutomo Robert Hori *
Adviser, CYBIRD CO.,Ltd.
Conference Room 7
Japanese pop culture: Beyond Cool JapanMastering the Digital Revolution
The new method of communication for a complex global society.

How can we present new ideas using pop culture? How can we develop pop culture by using new technologies? Leading experts on animation, design and fashion will discuss the development and influence of Japanese pop culture in today""�s society.

Yasuo Miyakawa
President and CEO of SUNRISE Inc./President and CEO of BANDAI NAMCO Pictures Inc.
Seiichi Saito
Creative Director, Rhizomatiks/Technical Director
Misha Janette
Fashion journalist/Stylist
Tak Umezawa *
Chairman, Japan, A.T. Kearney
Tower Hall A
The Transformative Impact of SportSport & Well-being track
Session developed by the World Economic Forum

How can sport act as the engine of inclusivity and social change?

Niall Dunne
Chief Sustainability Officer, BT Goup, UK
Ken Endo
Chief Executive Officer, Xiborg, Japan
Rodrigo Hübner Mendes
Founder and Chief Executive Officer, Instituto Rodrigo Mendes, Brazil
Junichi Kawai
Paralympic Swimmer
Naoko Takahashi
Olympic Runner and Chair of Tokyo 2020 Athletes""� Commission, Japan
Minori Takao *
NHK (Japan Broadcasting Corporation)
Sky Studio
Performing Under PressureSport & Well-being track
Session developed by the World Economic Forum

A conversation with leading athletes and coaches on creating the right conditions to perform under intense pressure.

Tadahiro Nomura
Judoka / Olympic medalist
Takeshi Okada
CEO, Imabari.yume sports Inc.
Yasuko Miyajima *
Sports Commentator, TV Asahi
11:45 - 12:30

Collaboration Room 1+2
Sustainable Management: 1300 Years of History of the Todai-ji TempleBuilding a Human-Centered Economy
Continuity, Connectivity and Challenge together

Todai-ji Temple, an iconic symbol of Japanese culture, is the most ancient organization, which has functioned effectively for long term of 1300 years.
Todai-ji Temple represents hope and passion and a very tight bond between its leader and people. Technological advances that have been made in recent years have impacted people""�s livelihood and changed their workstyles. Let us ask ourselves about what is required for our leaders to survive and maintain sustainable organizations for the coming ages. While we focus on "humanity", we will learn valuable tips on universal and sustainable management form the case of Todai-ji Temple, which has faced off against many of the risks.

Kojo Morimoto
Director of General Affairs, Todai-ji Temple
Satoru Hiraga *
Representative Director and Chairman, Marsh Broker Japan, Inc.
Conference Room 7
Lunch Session:Amazing Green TeaInnovation for 2020 and beyond
The Essence of Japanese Culture

Since its arrival in Japan about 1200 years ago, green tea has become an essential part of Japanese life, with people over the years changing how it is produced and consumed. Green tea is enjoyed with meals and as a refreshing break, served to guests to show hospitality. This Japanese beverage is loved by creative people around the world, not only for its sensory delights but also its health benefits. Today green tea is being explored from new perspectives, for example, reusing tea leaves for fertilizers and other eco-products or introducing ICT-managed production control. Through green tea we hope to offer the world a glimpse of Japanese culture, encouraging people to converse and connect their thoughts.

Daisuke Honjo
President and Representative Director, ITO EN, LTD.
Toru Osumi
Councillor, Deputy Director-General, Food Industry Affairs Bureau, Ministry of Agriculture, Forestry and Fisheries (MAFF)
Makiko Utsuda *
Staff Writer Video News Department Editorial Bureau, NIKKEI INC.
12:45 - 13:45

Tower Hall B
Can Good Health Generate Money?Addressing the Aging Society
Challenges to develop an ecosystem for healthy aging community without financial aid.

In a developed aging society as Japan, it is reasonable to positively nurture wellness and healthcare related industry rather than to negatively worry about financial burden of increasing social welfare cost. In this session, we will introduce a pilot "Healthy aging community" project getting started with thousands of people engaged to promote health literacy and prevention, where sustainable ecosystem is being pursued. Our agenda today is to seek opportunities for all stakeholders to participate in such developed ecosystem by public-private cooperation and to find out solutions to monetize investment by big data analysis and innovative ideas. Finally we also try to figure out our possibility to reduce disparity of health condition, which is closely linked to disparity of wealth.

Yasuhiro Sato
President and Group CEO, Mizuho Financial Group,Inc.
Shinya Kuno
Professor, Graduate School of Comprehensive Human Sciences,�""University of Tsukuba
Hidehiko Yuzaki
Governor, Hiroshima Prefecture
Philipp Jan Flach
Chief Executive Officer, LOGEX/Young Global Leader
Keely Stevenson
Chief Executive Officer, Weal Life, PBC / Young Global Leader
Kaori Iida *
Senior Editor of the Economics News Division, Japan Broadcasting Corporation
Collaboration Room 1+2
The Circular Economy: A New Growth OpportunityBuilding a Human-Centered Economy
How can Circular Economy play a critical role for local community revitalization?

Circular Economy brings profitable growth to the businesses by enabling full utilization of their ""�assets""� including product, IP, talent, and infrastructure. That norm holds true for community revitalization as well. For that purpose, a community needs to develop i) ecosystem that enables mutual utilization of assets of businesses, academia and public entities within a community, ii) new talent management model to realize ""�Liquid Workforce""� (right person in right place, in right time), and iii) digital technology/IoT platform. The session will discuss challenges and potential solutions associated with the said pursuit.

Kozo Yamamoto
Minister of State, in charge of Regional Revitalization, Deregulation, etc.
Cecile van Oppen
Co-Founder, Copper8
Ichiro Kawanabe
Chairman, Nihon Kotsu Co., Ltd.
Retsu Fujisawa
Representative Director, RCF
Peter Lacy *
Global Managing Director, Sustainability Service Group, Accenture Strategy
Conference Room 7
What is an Evolved Tourism?Innovation for 2020 and beyond
To experience authentic tourism through sports and culture.

Currently, Japan""�s inbound tourism is growing at a historical rate; however, the nation also faces some common global challenges, such as the uneven distribution of tourism income between metropolitan cities and rural areas, and capacity issues involving lodging and transportation. In this session, we will take Japan, which expects a rapid increase in inbound tourism as it hosts various international sports events in 2019 onward, as a global model case and discuss how to sustainably leverage experience-oriented tourism as a means to grow the economy, as well as how to accelerate public and private sector co-creation to realize this vision.
Knowledge partner:McKinsey & Company, Inc.

Shinya Katanozaka
President and CEO, ANA Holdings Inc.
Akihiko Tamura
Commissioner, Japan Tourism Agency
David Atkinson
President, Konishi Decorative Arts & Crafts Co., Ltd.
Maki Maruyama
Japanese Culture Instructor
Daisuke Uehara
Social entrepreneur / Ice Sledge Hocckey Player, Silver medalist at the Vancouver Paralympic games / the head of an NPO, D-SHiPS32
Tasuku Kuwabara *
Partner, McKinsey & Company
Tower Hall A
Leaving a Legacy: Mega Sporting EventsSport & Well-being track
Session developed by the World Economic Forum

How can cities plan for the legacy of mega sporting events such as the Olympic Games or FIFA World Cup?

Dionysia-Theodora Avgerinopoulou
Chair, Circle of the Mediterranean Parliamentarians on Sustainable Development, Greece
Peter Jennings
President, Dow Japan and Korea, The Dow Chemical Company, Japan
Naheed Nenshi
Mayor of Calgary, Canada
Cho Yoon-Sun
Minister of Culture, Sports and Tourism, South Korea
Hiromi Kawamura
Senior Director, International Relations Tokyo 2020/Secondee to Olympic Games Department, IOC from Tokyo 2020
Lutfey Siddiqi *
Governor and Visiting Professor-in-Practice, London School of Economics, United Kingdom
Sky Studio
Aikido: Mastering the WaySport & Well-being track
Session developed by the World Economic Forum
Join this aikido demonstration with Shihan, or "master instructor," Jacques Payet to discover ways of mastering one""�s mental and physical strength in the most efficient manner. Through training and practicing techniques, aikido disciplines and cultivates body and spirit with the goal of striving for personal perfection and benefit to the world.

Jacques Payet
Aikido Master
Hakubun Shimomura
Deputy Secretary-General for Special Missions for LDP, Member of the House of Representatives of Japan
14:15 - 15:15

Tower Hall B
Technological Innovation Toward a Prosperous SocietyAddressing the Aging Society
What will technological innovation bring in aging society, by utilizing the ICT and Robot in nursing and medical care?

Japan is becoming an aging society, and there is an urgent need to propose and conceptualize ideal future models for caregiving for the elderly and support for their daily lives. An important theme for resolving this challenge is the utilization of ICT and robots for caregiving. In anticipation of the aging society, which will become a worldwide issue in the future, in this session, panelists will suggest and discuss ideas especially focusing on what can be achieved through technical innovations in the area of caregiving, how the relationship between the elderly and caregivers can become happy through the "coexistence" among humans and ICT/robots, and what ideal caregiving and the aging society should be like in the future.

Mikio Okumura
Director, Executive Officer (Nursing Care & Healthcare Business owner), Sompo Holdings, Inc./Representative Director and President, Sompo Care Inc.
Akifumi Tamaoki
General Manager, Partner Robot Division, TOYOTA MOTOR CORPORATION
Hiroyuki Saito
General Manager, Business Promotion Department, AGE-FREE Business Unit (nursing care products and service), Panasonic Corporation Eco Solutions Company
Maoko Kotani *
Collaboration Room 1+2
The Promise of Regenerative MedicineInnovation for 2020 and beyond
How can regenerative medicine contribute to society?

Ten years have passed since publication of the first paper on generation of iPS cells, representing a breakthrough in Japan-led research on regenerative medicine. Japan is already advanced in clinical application and promoting the uptake of regenerative medicine, having undertaken, in April 2014, the first retinal implant operation in the world using tissue derived from iPS cells, and established a legal framework for regenerative medicine in November of the same year. As regenerative medicine becomes a reality, we consider how this medical breakthrough will actually contribute to society, in treatment of diseases, development of new pharmaceuticals etc.

Seigo Izumo
Global Head of Regenerative Medicine Unit, Takeda Pharmaceutical Company Limited/Head of Scientific Affairs, Japan
Yoshiki Sawa
Dean, Osaka University Graduate School of Medicine
Eleni Antoniadou
President, European Health Parliament/Young Global Leader
George Hara *
Ambassador and Chairman of the Board, Alliance Forum Foundation, UN ECOSOC/Professor of Medicine(by courtesy), School of Medicine, Osaka University/Special Advisor, Cabinet Office of the Prime Minister of Japan
Conference Room 7
How will Entertainment Evolve in the Digital Era?Mastering the Digital Revolution
The digital revolution in entertainment and how it will shape the future of music.

The environment surrounding music and other entertainment is changing rapidly with the advance of digital technology. From CD media to subscription and video posting services, people have come to enjoy music in various ways while increasingly seeking real live experiences.
Digital technology is also transforming live performances, offering enhanced experiences with VR and AI. We will discuss the direction and possibilities of future entertainment.

Masato Matsuura
Representative Director, CEO, Avex Group Holdings Inc.
Tetsuya Komuro
Mika Ninagawa
Photographer/Film Director
Rob Schwartz
Asia Bureau Chief, Billboard Magazine / Music and film producer
Yoshimitsu Kaji *
Director of Marketing & Communications, Accenture Japan
Tower Hall A
Growing Up DigitalCreativity & Technology track
Session developed by the World Economic Forum

How is technology redefining the rules of human interaction for younger generations?

Toshiyuki Inoko
Founder, TeamLab, Japan
Jennifer Corriero
Co-Founder and Executive Director, TakingITGlobal, Canada
James Kondo
Visiting Professor, Hitotsubashi University, Japan
Artist and Visiting Professor, MIT Media Lab, USA
Adrian Monck *
Head of Public Engagement and Foundations, Member of the Executive Committee, World Economic Forum, Switzerland
Sky Studio
Your Health in a Virtual WorldSport & Well-being track
Session developed by the World Economic Forum

How is our societal obsession with technology changing our health and well-being?

Mei Ling Doery
Co-Founder, Mix Technologies, Australia
Alvaro Fernández Ibáñez
Chief Executive Officer and Editor-in-Chief, SharpBrains, USA
Shoukei Matsumoto
Managing Director and Buddhist Priest, Japan Fellowship of Buddhists, Japan
Andrej Nabergoj
Chief Executive Officer, Iddiction, USA
Cheryl Martin *
Head of Centre of Global Industries, Member of the Managing Board, World Economic Forum
15:45 - 17:00 (15:45 - 16:45 *)

Tower Hall B
Public Safety Legacy for 2020 and BeyondInnovation for 2020 and beyond
How measures taken to realize safe, secure society through ICT solutions.

For people to look toward the future and live prosperous lives, it is essential to form a society that provides safety, security, efficiency and equality. While Japan plans to host various international events toward 2020, attracting people from all over the world, what social infrastructure is required to ensure safety and security through cooperation of related organizations? How can we prevent terrorism, a growing threat to the world, protect the lives of people during a disaster, and detect abnormality at the venues of these events? We will explore the possibilities of ICT in the efforts to realize a safe and secure society.

Nobuhiro Endo
Chairman of the Board, NEC Corporation
Toshiro Yonemura
Executive Board Member/Chief Security Officer, The Tokyo Organising Committee of the Olympic and Paralympic Games
Noboru Nakatani
Exective Director, INTERPOL Global Complex for Innovation
Robert Muggah
Research Director, Igarapé Institute
Nik Gowing *
International Broadcaster / Visiting Professor, King""�s College London

Tamayo Marukawa
Minister in charge, Tokyo Olympic and Paralympic Games
Collaboration Room 1+2
Financial GerontologyAddressing the Aging Society
Towards the active super aging society with longer heath and wealth span

With the rise in life expectancy, extending the healthy life span has become more important. In addition to that, we must ensure longer wealth span in order to cope with longevity risk because financial assets generally accumulate with age. Financial gerontology provides a comprehensive approach to these issues. This session will discuss issues and challenges for longer life, health and wealth span.

Toshihiro Iwasaki
President & Chief Executive Officer, Nomura Institute of Capital Markets Research/Chairman of China Business Committee, Nomura Holdings/Deputy President, Nomura Securities Co., Ltd.
Toru Takebayashi
Dean of the Graduate School of Health Management, and Professor of Preventive Medicine and Public Health, School of Medicine, Keio University
Rebecca Ting
Senior Health Solutions Manager, Vice President, Swiss Re Life & Health Japan
Atsushi Seike *
President, Keio University
Conference Room 7
What Does the Future of Food Look Like in 2050?Innovation for 2020 and beyond
A solution for our sustainable dining with not losing food value and joyfulness.

The world""�s population is expected to hit 9 billion by 2050, a time when issues related to food security will be among the greatest challenges facing human society. A variety of solutions have been discussed for securing stable food supplies. However, to eat is essential not only for maintaining human life, but also for promoting better health, for enjoying the pleasure of sharing food with others, and for experiencing diverse food cultures, such as local dishes and traditional foods.
In other words, a food crisis also means a crisis of culture and a crisis of human existence. Without losing the value and enjoyment of eating, we must think about solutions to ensure sustainable food tables for a population of 9 billion in 2050. We will look at food in the future from the viewpoint of food culture, nutritional balance, and the quality of life itself.

Takaaki Nishii
Representative Director, President & Chief Executive Officer, Ajinomoto Co., Inc.
Yukari Takemi
President, The Japanese Society of Nutrition and Dietetics
Aiko Doden
Senior Commentator, Chief Producer, Japan Broadcasting Corporation
Krebs John Richard *
Former Principal, Jesus College, University of Oxford
Tower Hall A
The Future of Sports Entertainment *Creativity & Technology track
Session developed by the World Economic Forum

How will the increasing popularity of new technologies change sports entertainment?

Yobie Benjamin
Co-Founder, Avegant Corporation, USA
Andrijana Cvetkovik
Ambassador of the former Yugoslav Republic of Macedonia to Japan, Japan
Hideyuki ""�Andy""� Hata
Nielsen Sports, Japan
Masa Inakage
Director, Keio Media Design Research Institute, Graduate School of Media Design, Keio University, Japan
Kaori Iida *
NHK (Japan Broadcasting Corporation)



Realização: Ministry of Education, Culture, Sports, Science and Technology


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