Brazil and Argentina Survey of Fitness Trends for 2020

THE SURVEY

The Brazil and Argentina survey was identical with the one developed by ACSM (based on a team of specialists in the commercial, community, corporate, and clinical sectors of health and fitness), which included 38 possible trends.

The research was conducted electronically, from March 11 to May 3, 2019 (8 weeks). It was designed to be completed in 10 minutes or less. There was no financial incentive offered to complete the survey.

The research was constructed using a Likert-type scale, ranging from a low score of 1 (least likely to be a trend) to a high score of 10 (most likely to be a trend). At the end of the survey period, an opportunity was given for respondents to include possible nonlisted fitness trends to be considered for future research.

Survey participants included 894 respondents from Brazil and Argentina. Demographic data of the survey included 39% females and 61% males across a wide spectrum of backgrounds and experiences (Figure 1), with 29.8% having more than 10 years of experience in the industry (Figure 2) and 16.6% with more than 20 years of experience

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