Resumo
O esporte é considerado um setor de destaque da economia em todo o mundo e pode ser definido em vários ramos de negócios e ponto de vista: por exemplo, esportes competitivos, recreação, preparação física e entretenimento (comentários sobre corrida). Todas essas áreas foram notavelmente transformadas pela tecnologia digital. Nas últimas três décadas, a disciplina informática do esporte tornou-se uma disciplina em crescimento. No mundo conectado de hoje, o uso de tecnologia vestível, análise de big data, mídia social e tecnologia de sensor revolucionou o forma como os esportes são praticados, analisados e aprimorados. Por meio de vários avanços e aplicativos modernos, os atletas profissionais podem obter mais informações sobre seus desempenho, melhorar os métodos de treinamento e elevar suas habilidades. Além disso, os fãs que procuram aplicativos otimizados para celular para oferecer a eles últimas estatísticas sobre os jogadores favoritos; em tempo real, o conteúdo dos bastidores, juntamente com a reação instantânea, de atletas e outros fãs. Eles querem os altos, os baixos, os replays de remix, buscando uma conexão além do jogo e procurando compartilhar a experiência com pessoas que pensam como você fãs no momento (WESTON, 2018). O objetivo deste presente estudo, por um lado, é determinar os entrelaçamentos do esporte e da informação. tecnologia, por outro lado, para mostrar como aumentar a experiência do torcedor com as tecnologias digitais subestimando-as com exemplos práticos. De acordo com a literatura internacional, existem 4 macro áreas que mostram a ligação entre o esporte e a informática: desempenho atlético, clube esportivo, gerenciamento de eventos, experiência do torcedor. Experiência de fãs do Mobil, aumentada (AR) e realidade virtual (VR), big data, mídia social são aquelas tecnologias que até mesmo populares são hoje em dia a fim de melhorar a experiência do torcedor no esporte.
REFERENCES
Baca A. (2006): Computer Application in Sports. In: Moritz E.F., Haake S. editors. The Engineering of Sport 6. Springer, New York, 2006: 185-190.
Bodacz P. (2015): Már sport sincs informatika nélkül. Permanent link to this document: https://mno.hu/gazdasag/ mar-sport-sincs-informatika-nelkul-1297192 Approached: September 2018.
Davenport T.H. (2014): Analytics in Sports: The New Science of Winning, International Institute For Analytics.
De Fremery R. (2018): How the personalized mobile fan experience has changed the game for NBA fans. Permanent link to this document: https://mobilebusinessinsights.com/2018/01/ how-the-personalized-mobile-fan-experience-has-changed-thegame-for-nba-fans/ Approached: September 2018.
De Weaver G. (2016): Big data + big ideas = big impact in sports marketing Permanent link to this document: http:// geoffdeweaver.com/big-data-big-ideas-big-impact-in-sportsmarketing-part-1/ Approached: September 2018.
Facchini L.V. (2017): Digital strategy in a sport club: a model to support the analysis. Master of Science in Management Engineering, Italy. 2017: 35-55.
Fillis I., Mackay C. (2014): Moving beyond fan typologies:The impact of social integration on team loyalty in football. Journal of Marketing Management, 30(3-4): 334-363., DOI:10.1080/02 67257X.2013.813575
Funk D., Mahony D., Ridinger L. (2002): Characterizing consumer motivation as individual difference factors: Augmenting the Sport Interest Inventory (SII) to explain level of spectator support. Sport Marketing Quarterly, 11(1): 33–43.
Háhner P. (2016): Robbanás a sportiparban: jön a hightech tömegrendezvények kora. Permanent link to this document: https://www.portfolio.hu/tool/print.php?i=241811&k=3 Approached: September 2018.
Hoye R., Smith A. C. T., Nicholson M., Stewart B. (2015). Sport Management: Principles and Applications, Routledge.
Internet 1: A foci sem kerülheti el a digitalis átalakulást. Permanent link to this document: https://www.pwc.com/hu/ hu/sajtoszoba/2014/foci_digitalis_atalakulas.html Approached: September 2018.
Internet 2: Az Ericsson fokozza a szurkolói élményt. Permanent link to this document: http://brandtrend.hu/dizajn-esinnovacio/2016/05/31/az-ericsson-fokozza-a-szurkoloi-elmenyt Approached: September 2018.
Internet 3: 6 Ways technology is impacting the wide world of sports. Permanent link to this document: https://www.idtech. com/blog/how-technology-is-impacting-sports Approached: September 2018.
Internet 4: 21st-Century Sports: How Digital Technology Is Changing the Face Of The Sporting Industry. Permanent link to this document: https://www.huffingtonpost.com/ sam-cohen/21st-century-sports-how-d_b_12039220. html?guccounter=1 Approached: September 2018.
Internet 5: Technology Will Change the Future of Professional Sports! Permanent link to this document: https://medicalfuturist. com/technology-changes-the-future-of-professional-sports Approached: September 2018.
Internet 6: 4 ways in which technological innovation enhances athletic performance. Permanent link to this document: https:// www.richardvanhooijdonk.com/en/blog/4-ways-technologicalinnovation-enhances-athletic-performance/ Approached: September 2018.
Internet 7: How technology has started to impact and transform Sports. Permanent link to this document: https:// www.sportskeeda.com/sports/sports-technology Approached: September 2018.
Internet 8: Sport is changing and technology is shaping its future. Permanent link to this document: https://www. globalsportsjobs.com/article/sport-is-changing-and-technologyis-shaping-its-future/Approached: September 2018.
Internet 9: 6 “SMART” fan engagement tools for 2017! Permanent link to this document: http://promoovertime.com/6- smart-fan-engagement-tools-2017/Approached: September 2018.
Internet 10: Virtual Reality in Sports and Sports Marketing. Permanent link to this document: http://promoovertime.com/ virtual-reality-sports-sports-marketing/Approached: September 2018.
Internet 11: Augmented Reality in Sports. Permanent link to this document: https://thinkmobiles.com/blog/augmentedreality-sports/Approached: September 2018.
Internet 12: How Big Data is Changing the Sports Marketing Industry. Permanent link to this document: https://www. linkedin.com/pulse/how-big-data-changing-sports-marketingindustry-patrick-morrisey Approached: September 2018.
Internet 13: The Mobile Fan Experience of Top Sport Teams, p. 2. Permanent link to this document: https://www.intellectsoft. net/blog/mobile-fan-experience-world-class-sport-teamspart-2/ Approached: September 2018.
Internet 14: The he Mobile Fan Experience of Top Sport Teams. Permanent link to this document: https://www.intellectsoft. net/blog/mobile-fan-experience-world-class-sports-teams/ Approached: September 2018.
Internet 15: Új szezon, új szurkolói élmény a Lokinál. Permanent link to this document: https://www.dvsc.hu/kiemelthirek/uj-szezon-uj-szurkoloi-elmeny-a-lokinal Approached: October 2018.
Internet 16: The Huge Statistics of Sports on Social Media. Permanent link to this document: https://rosystrategies.com/ the-huge-statistics-of-sports-on-social-media/ Approached:
Kajos A., Priszkóta Gy. Paic R. (2017): A nézőtéri sportfogyasztás motivációit mérő magyar nyelvű „SPEEDE-H” skála validációja és néhány eredménye. Vezetéstudomány/Budapest Management Review, 2017, 48(10): 19-31.
Klug W. (2015): A whole new ball game: how data and tech are changing sport. The Guardian, https://www.theguardian.com/ technology/2015/apr/09/how-data-and-tech-changing-sport
Levy R., Katz L. (2007): Virtual Reality Simulation: Bobsled and Luge. IACSS07, 6th International Symposium of the International Association of Computer Science in Sport Calgary: Canada, 2007: 241-251.
Link D., Lames M. (2009): Sport Informatics – Historical Roots, Interdisciplinarity and Future Developments. International Journal of Computer Science in Sport Vol. 8, Ed. 2. Link D., Lames M. (2015): An introduction to sport informatics. In: Baca A. editor. Computer Science in Sport – Research and practice. Routledge research in sport and exercise science. 2015: 17-32.
Madarász T. (2018): Magyar sportsikerekben gazdag egyéni sportágak versenyképességi tényezőinek meghatározása fiatal sportfogyasztók megítélése alapján, PhD disszertáció, Debreceni Egyetem 2018.
Steinberg L. (2015): Changing the game: The Rise of Sports Analytics, Forbes, http://www.forbes.com/sites/ leighsteinberg/2015/08/18/changing-the-game-the-rise-ofsports-analytics.
Stöckl M., Lames M. (2011): Modeling constraints in putting: The ISOPAR method. International Journal of Computer Science in Sport, Vol. 10, No. 1, pp. 74-81.
Sykora M., Chung P.W.H., Folland J.P., Halkon B.J., Edirisinghe E.A. (2015): Advances in Sports Informatics Research. In: Phon-Amnuaisuk S., Au T. editors. Computational Intelligence in Information Systems. Advances in Intelligent Systems and Computing. Vol 331. Springer, Cham, 2015: 265- 274.
Weston J. (2018): How digital is transforming sports sponsorship Permanent link to this document: https://wearesocial.com/ blog/2018/05/how-digital-is-transforming-sports-sponsorship Approached: October 2018.
Xiao X., Hedman J., Chian Tan F.T., Tan C-W., Lim E.T.K., Clemenson T., Henningsson S., Mukkamala R.R., Vatrapu R., van Hillegersberg J. (2018): Sports Digitalization: An Overview and A Research Agenda. Thirty Eighth International Conference on Information Systems, 201An Overview and A Research Agenda. Paper presented at 38th International Conference on Information Systems 2017, Seoul, Korea, Republic of.
Zsédely P. (2016a): Egyedi digitalis élményt kínál a Tour de France. Permanent link to this documents: http:// sportsmarketing.hu/2016/07/01/egyedi-digitalis-elmenyt-kinala-tour-de-france/ Approached: October 2018.
Zsédely P. (2016b): A Microsoft segítségével alakítja át a LaLiga a digitális szurkolói élményt. Permanent link to this documents: http://sportsmarketing.hu/2016/12/05/a-microsoftsegitsegevel-alakitja-at-a-laliga-a-digitalis-szurkoloi-elmenyt/ Approached: October 2018.
