Resumo

Nos últimos anos, tem-se dado especial atenção à análise das redes sociais no contexto educacional, pois estas adquirem grande relevância na criação de oportunidades inovadoras que sejam significativas e motivadoras para os estudantes. O objetivo deste artigo é analisar o potencial formativo e emocional do Twitter em uma disciplina do Mestrado de Formação de Professores, inspirada no programa televisivo MasterChef. A proposta adotou uma abordagem transmídia, ou seja, os estudantes assumiram um papel ativo na criação de materiais e na sua difusão em diferentes meios. Para conhecer o impacto, foram analisados todos os tweets publicados com a hashtag do projeto (#MasterchEFugr). A metodologia utilizada foi qualitativa, analisando os dados com o auxílio do software NVivo. Entre os resultados obtidos, destaca-se como mencionavam em seus tweets o impacto emocional da proposta, compartilhando a motivação, a responsabilidade ou a pressão que esta lhes trouxe. Do mesmo modo, por meio do Twitter, refletiam sobre o que haviam aprendido e difundiam os materiais que iam construindo....

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