Onde Está o Bom Jornalismo Esportivo? A Pesquisa em Mídia Esportiva, a Sociologia do Esporte e a Questão do Relato Esportivo de Qualidade

Nas redacções e nas escolas de jornalismo, as perguntas sobre o que constitui ou "conta" como excelente reportagem estão incitando atualmente a um grande debate. Entre os vários quadros propostos para descrever e encorajar o jornalismo "excelente" em suas várias formas, o esporte raramente é mencionado - um legado talvez de sua condição assunto trivial. Este ensaio surgiu da nossa curiosidade de saber se o inverso também era verdadeiro: isto é, se e o que aqueles que estudam jornalismo esportivo e mídia esportiva - em particular os sociólogos do esporte - contribuíram para a compreensão da "melhor" e até mesmo excelente prática jornalística. Identificamos e analisamos 376 artigos de oito revistas acadêmicas de destaque que apresentam pesquisas em mídia esportiva com o objetivo de examinar casos em que o relato esportivo "excelente" foi destacado, descrito ou defendido. Depois de esboçar os principais temas que emergiram desta análise nós refletimos sobre por que tão poucos dos artigos incluídos na amostra aconselhar sobre o que as melhores práticas jornalismo esportivo pode parecer - especialmente quando se trata de cobertura das questões sociais relacionadas com o desporto que os sociólogos do desporto tendem a se concentrar - e por que tão pouca atenção teórica tem sido dada à questão do excelente jornalismo esportivo em geral. Embora existam boas razões sociológicas para se concentrarem nos relatos desportivos problemáticos, nas questões estruturais e sistemicas em que os meios de comunicação estão implicados e na produção de alternativas aos meios de comunicação desportivos hegemônicos, concluímos que é altura de se concederem exemplos de excelente jornalismo desportivo A atenção teórica e empírica concedida há muito tempo aos seus "maus" parceiros.

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