Sport Industry In China Towards 2010- Opportunities And Challenges

Introduction
China has witnessed rapid changes in the sport industry since the implementation of reform and opening policy, particularly with China’s successful bid for 2008 Olympics. Sport industry has contributed greatly to economic development in China, which has drawn attention from all walks of social life, especially the decision makers. On account of that, since 2000, the first ever Sport Industry Survey has been carried out in Beijing municipality, Zhejiang, Liaoning, Sichuan, Anhui and Yunnan provinces. Based on the result of the survey, this research analyses the present situation of sport industry development in China and forecasts the future opportunities and challenges.
In order to carry on the study we retrieved lots of articles, reports and sport industry statistics from internet, institutional data bases and libraries and carried out comparative research between China and western countries.

Method
A questionnaire was used in order to carry on the survey. Sport Industry was divided into Sport Service Industry, Sporting Goods Manufacturing Industry, and Sporting Goods Sales Industry. The indicators of the survey mainly covers the total revenue, total cost, total salary, total tax, fixed assets depreciation, number of employees, number of business units, number of sports etc.

Results
The results showed that sport industry has played an important role in the economic development in China. GDP of sport industry in Beijing has already exceeded 1.7% in total GDP and sport industry in Zhejiang and Liaoning provinces have approached 1%. The general level of sport industry development has already approached that of western developed countries in 1990s. Meanwhile the GDP of sport industry in the five provinces increases by 11.8%-22.1 %, which is much higher that the growth of GDP in these province. Sport industry in China has shown great prosperity in the future.

Discussion
1. Problems: Sport service industry covers only limited share in sport industry and there is a huge regional disparities between the east and west, big cities and remote areas, which may hinder the future development. Secondly sporting goods industry is a labour intensive industry, which lacks of branding and technical input. Measures should be taken to increase the general competitiveness of China sport industry in world sport market.
2. Opportunities: Globalization and China’s accession into the WTO promote sport industry in China to intermingle with world sport market; The host of 2008 Olympic Games and rapid economic growth in China have provided great momentum for the future development of sport industry in China.

NOTA: O texto com a iconografia está no anexo.

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