The Incorporation Of American-style Campaign Practices In Mexico: a Comparative Study Of The 1988, 1994 And 2000 Presidential Campaigns

The present essay will try to answer to what extent and why have Mexican campaigns incorporated American style practices and become media-centred? For doing this I will argue that Mexican politics has progressively included American style campaigning and that these practices have been easily incorporated because of Mexico’s recent structural changes. In the first place, this will be framed in the current debate between Americanization and Modernization (Plasser and Plasser. 2002; Swanson and Mancini. 1996; Blumler and Gurevitch. 2001). This will be followed by a description of some of the most important structural changes in Mexico that have helped in the implementation of American-style techniques.

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