Tourism and leisure in the post covid digital era

Tourism is one of the world’s major economic sectors. It is the third-largest export category (after fuels and chemicals) and in 2019 accounted for 7% of global trade. Tourism is one of the sectors most affected by the Covid-19 pandemic, impacting economies, livelihoods, public services and opportunities on all continents. The travel industry has been at the forefront of digital innovation and continues to be transformed at an exponential rate across the globe. According to the World Economic Forum’s Digital Transformation Initiative (DTI), from 2016 to 2025, digitalization in aviation, travel and tourism is expected to create up to US$305 billion of value for the industry through increased profitability, migrate US$100 billion of value from traditional players to new competitors, and generate benefits valued at US$700 billion for customers and the wider society. The present pandemic COVID-19 has resulted in global challenges, economic and healthcare crises, and posed spillover impacts on the global industries, including tourism and travel that the major contributor to the service industry worldwide. The tourism and leisure industry has faced the COVID-19 tourism impacts hardesthit and lies among the most damaged global industries. The aim of our research is to predict the future challenges and resilience strategies using the potential of digitalization with the main purpose to overcome the consequences of the Pandemic in the context of sustainable development.

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