Gestão e Marketing Esportivo

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Journal of Applied Sport Management (6.3)
New Issue Volume 6 Number 3
Special Issue on The Impact of Technology
 in Sport Management, Part II

Guest Editors: William A. Sutton, J. Michael Martinez
Articles and Whitepapers

Sport Fans and Online Data Collection: Challenges and Ethics
Whitepaper
Brody J. Ruihley, Robin Hardin

Marketing Stadiums as Event Venues: Modified Balanced Scorecard (mBSC) Evaluation of Minor League Baseball Websites as an eMarketing Tool
Whitepaper
Charles Parrish, Seungwon "Shawn" Lee, Ji-Ho Kim

Sport Website Interactivity Effects: An Analysis of the Relationships between Interactivity, Attitudes, and Intentions to Revisit
Whitepaper
Young Ik Suh, Taesoo Ahn, Paul M. Pedersen

Understanding Baseball Consumption Via In-Home Gaming
Whitepaper
Joey Gawrysiak, Brendan Dwyer, Richard Burton

Social Media Platforms' Use in Building Stakeholder Relationships: The Case of National Sport Organizations
Whitepaper
Gashaw Abeza, Norm O'Reilly

FONTE: http://bit.ly/jasm6_3

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