Gestão e Marketing Esportivo

Cevnautas, o prazo para a submissão de trabalhos é 30 de setembro. Os temas escolhidos pelos editores também são uma boa dica para saber para onde as preocupações da área estão caminhando. Ainda não temos resumos traduzidos da IJRM. Alguem escolhe e adota? Quem sabe um artigo que seja importante para os seus estudantes de pós-gradução (sim, sabemos todos que não é uma revista de esporte)? Laercio

International Journal of Revenue Management  (IJRM)
Call for Papers

Special Issue on: "Pricing and Revenue Strategy in the Sport Industry"

Guest Editors:
Professors Adrien Bouchet and Mike Troilo, The University of Tulsa, USA

The sport industry is one of the fastest growing industries in the world. As the industry grows, the ways in which sport properties price their goods and the strategies that they use to generate revenue becomes both increasingly important and complex. For example, industries such as airlines, hotels, and car rental agencies have used differential pricing strategies to maximise revenue for decades but this concept is relatively new to the sport industry. There is a paucity of academic research in business journals devoted to the study of ticket pricing, retailing and merchandising, and other forms of revenue generation in sports. This special issue seeks to explore a significant but overlooked topic.

   Subject Coverage

This special issue invites quality papers covering case studies, conceptual frameworks, and/or empirical research so as to offer solutions to the emerging new challenges of this growing field. Suggested topics include, but are not limited to:

• Variable/differential/dynamic ticket pricing
• Database/customer relationship management of ticket purchasers
• Strategic alliances with third party vendors
• Channel management of revenue streams
• Economics of ticket pricing
• Value creation in the service profit chain
• Branding and retailing of sporting goods and apparel.
• Revenue generation from broadcasting and other media, including social media.

Other ticket pricing and revenue strategy topics with significant implications are also welcome.

   Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page.

   Important Dates

Manuscript submissions: 30 September, 2012

Review reports: 30 November, 2012

Revised paper submission: 31 January, 2013

Final Manuscript submission to publisher: 31 March, 2013

   Editors and Notes

All papers must be submitted online. To submit a paper, please go to Online Submissions of Papers. If you experience any problems submitting your paper online, please contact submissions@inderscience.com, describing the exact problem you experience. (Please include in your email the title of the Special Issue, the title of the Journal and the names of the Guest Editors)

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