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The Journal of Sponsorship (JoS) is the leading professional journal focusing on sponsorship and experiential marketing, for sponsors, rights holders and advisors alike.

The Journal’s content is international in scope and addresses the diverse range of disciplines that sponsorship draws upon, including:
  • evaluation and measurement of return on investment
  • new and emerging regulatory and legal developments and the implications for sponsorship management
  • activation of rights
  • exploitation of new technologies

.....

de    Daryn Moody <daryn@hspublications.co.uk>
para    SPORTMGT@listserv.unb.ca
data    16 de junho de 2010 08:18
assunto    Journal of Sponsorship - Latest Issue
  
Dear Colleagues

"With apologies for cross-posting"

*** Journal of Sponsorship - Latest Issue***
http://www.henrystewart.com/jos.aspx

The new issue of Journal of Sponsorship has now been published.

JOURNAL OF SPONSORSHIP Volume 3 Number 3: CONTENTS:
EDITORIALS:
The grassroots value of sponsorship
Helen Day, Head of European Policy, European Sponsorship Association

Guest Editorial: Has there been enough scholarly research conducted around the Paralympics?
Rick Burton, David B. Falk Distinguished Professor, Sport Management, Syracuse University

GENERAL ARTICLES AND RESEARCH PAPERS:
Achieving value from sponsorship in a new world order Kevin Jackson, Sales and Marketing Director, Jack Morton Worldwide

The future of sponsorship integrated with CSR/CSI strategy Kelvin Watt, Director, Kaelo Worldwide Media

Cause sponsorship: A study on congruence, attribution and corporate social responsibility
Carolin Plewa, Discipline Leader, Marketing, University of Adelaide Business School and Melissa Geue, Marketing Coordinator, Flinders Partners

The making of social sponsorship
Rob Pope, Head of Strategy, brandRapport Limited

Changing brand associations in Taiwan: NIKE’s sponsorship of high school basketball
K. Damon Aiken, Assistant Professor of Marketing and Chi Wen Lee, Eastern Washington University

The strategic importance of corporate social engagement
Michael Amiabel and Bas van Haastrecht, Founders, SE Consultancy

The halo effect of goodwill sponsorship vs. the pitchfork effect of supporting the enemy
Thomas M. Hickman and Katherine E. Lawrence, Assistant Professors of Marketing, Loyola University New Orleans

Linking the outsourcing of sponsorships to athletic department strategy: An agency perspective
Adrien Bouchet, Associate Director, Centre for Sport Management Research and Education, Texas A&M University

LEGAL & REGULATORY UPDATE:
Getting in the red over green: The legal risks with ’green’ marketing Amanda Bodger, Partner and Melissa Monks, Senior Associate, Mallesons Stephen Jaques

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Guided by expert Editors and a distinguished Editorial Board, Journal of
Sponsorship (JoS) is the leading professional and research journal for
sponsors, sports marketers, rights holders and advisors concerned with
sponsorship.

The Journal publishes authoritative articles and applied research, as
well as case studies, reviews and comments on topical issues faced by
sponsorship professionals and researchers worldwide. JoS does not
solicit advertising and does not charge authors.

****************************************

For AUTHORS’ guidance to:
http://www.henrystewart.com/jos/instructions.aspx

For SUBSCRIPTION details go to:
ttp://www.henrystewart.com/jos/subscribe.aspx

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