Marketing Esportivo

Cevnautas,

    Os prazos são generosos e a publicação importante. Vamos mandar artigos? Laercio

de    Daryn Moody <daryn@hspublications.co.uk>
para    SPORTMGT@listserv.unb.ca
data    9 de fevereiro de 2011 08:55
assunto    Call for papers: Special issue of JoS on athlete sponsorship
  
FYI - for those doing work on sports marketing, athlete endorsement, sponsorship or related fields.

Please feel free to share this call with your colleagues in the fields of Recreation, Marketing and Leisure. 

Kind regards,
Daryn Moody

Journal of Sponsorship
http://www.henrystewart.com/jos.aspx

Journal of Sponsorship: Call for Papers
Athlete Sponsorship and Endorsements
Editors

Guest Editor: Bruce Kaider, President, Sponsorship Australasia; General Manager, Business Development & Strategy, Western Bulldogs

JoS North American Editor: Norm O’Reilly, Associate Professor, University of Ottawa

The Editors, Editorial Board and Publishers of Journal of Sponsorship are pleased to announce a special issue on athlete sponsorship and endorsements.

Journal of Sponsorship will publish the special issue on athlete sponsorship and endorsements in 2012.

We are seeking manuscripts on athlete sponsorship and endorsements and related topics. These include celebrity management; athlete sponsorship; entertainment personality sponsorship; and celebrities as brands.  Other relevant subjects are strategies for sales of corporate sponsorship programs; brand and rights activation; evaluation and measurement; aligning athlete/celebrity sponsorship and brand values; return on investment; athlete sponsorship and PR; combining celebrity and community sponsorship; contract management; and legal and regulatory issues. Related topics such as the sponsorship of professional sports and the role of athletes, either individually or as a team, in those sponsorships are also encouraged.

Case studies, best practice examples, empirical studies and commentaries are all welcome.

Deadline for submissions: August 1st, 2011

Review Decisions by: September 15th 2011

Publication Issue: Journal of Sponsorship Volume 5 Number 2

Publication Date: March 2012

Submission guidelines can be found at: http://www.henrystewart.com/jos/instructions.aspx

Please send to:

Guest Editor: Bruce Kaider at bruce.kaider@westernbulldogs.com.au

With Copy to Journal of Sponsorship North American Editor, Norm O’Reilly, at norman.oreilly@uottawa.ca

Information on Journal of Sponsorship: http://www.henrystewart.com/jos.aspx

Information on Editors and Editorial Board: http://www.henrystewart.com/jos/editors.aspx

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