Active Well-being Initiative (awi)

The world continues to urbanize at breath-taking speed. Simultaneously, it suffers from a growing epidemic of inactivity and related non-communicable diseases. Today, cities must re-think the way they address their urban planning and growth, how they design infrastructure and mobility, how they operate and integrate their diverse communities, in order to enable their citizens and communities to be more active and healthy. More investment is required in promoting individual and collective wellbeing, because prevention is a smarter and cheaper choice than cure. Citizens and communities must be empowered to make healthier choices. Cities need to address such challenges with a new paradigm – with urgency. The Active Well-being Initiative (AWI) is a non-profit, nongovernmental organization, founded by TAFISA and EVALEO with the support of the IOC in 2017. It is based in Lausanne, Switzerland, and operates under Swiss law. The AWI enables cities to enhance the well-being of their population, while receiving international recognition for their progress through a certification process. Citizens are empowered and engaged in order to adopt a more active and healthy lifestyle. The AWI approach and methodology is based on international standards and tools, and supported by a network of field experts. As an initial step in 2017, the AWI launched its first label, Global Active City, leveraging on physical activity and sports to enhance individual and collective well-being. 

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