Pessoal, bem que alguma editora brasileira poderia se interessar pela publicação em português, némesmo?
INTERNATIONAL CASES IN THE BUSINESS OF SPORT
International Cases in the Business of Sport
Edited By
Simon Chadwick, Professor of Sport Business Strategy and Marketing, Coventry University, UK
Dave Arthur, Senior Lecturer in Sport Management, Southern Cross University, Australia
Description
As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now. Edited by two leading figures in the field, the text provides: - a fantastic range of global sports cases authored by renowned experts in the field - cutting edge analysis and comprehensive diagnosis of major international professional sport business cases - a clear and structured presentation and examination of key issues within each case - a strong blend of academic and practitioner analysis and commentary - an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport International Cases in the Business of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. There is a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises at www.textbooks.elsevier.com
Audience
Primary: undergraduates on sport management and sports studies courses; academics who require case material for their classes Secondary: practitioners in the sport management industry
Contents
INTRODUCTION LEARNING MATRIX
Case 1 M S QUE UN CLUB (MORE THAN A CLUB): THE COMMERCIAL DEVELOPMENT OF FC BARCELONA Simon Chadwick and Dave Arthur
Case 2 BRANDING SPORT TEAMS IN A COMPETITIVE CONTEXT: A LOOK AT TEAM BRANDING STRATEGIES IN THE NATIONAL HOCKEY LEAGUE Andr Richelieu and Frank Pons
Case 3 ESPN STAR SPORTS James Santomier
Case 4 THE CHALLENGES OF MODERNISING A PROFESSIONAL SPORT: A CASE STUDY OF PROFESSIONAL ROAD CYCLING Stephen Morrow and Catharine Idle
Case 5 SWEATYBETTY: BY WOMEN, FOR WOMEN Leigh Sparks
Case 6 UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB – PUTTING AN APPROPRIATE STRATEGY IN PLACE Anne Bourke
Case 7 WHO COULD WISH FOR MORE? NEW ZEALAND’S COAST-TO-COAST MULTISPORT EVENT Geoff Dickson and Sean Phelps
Case 8 TWENTY-20 AND ENGLISH DOMESTIC CRICKET Paul Kitchin
Case 9 MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRAND Sean Hamil
Case 10 SOMETHING FOR NOTHING - THE FREE TICKET MYTH Paul Muller and Dave Arthur
Case 11 GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL BRAND John Amis
Case 12 SPORTS IN THE COUNTRY OF A BILLION: A STUDY OF THE MARKETING POSSIBILITIES AND THE RESULTING DEVELOPMENT OF LESS POPULAR SPORTS IN INDIA K.K. Ramachandran
Case 13 DEVELOPMENTS IN WEB TECHNOLOGY: ENHANCING THE VIEWING SPECTACLE OF SPORT. Paul Turner
Case 14 TRIBALISM: ATTRACTING FANS IN A FRAGMENTED MARKET Rudi Meir
Case 15 THE INTERNATIONALISATION OF CLUB ATL TICO DE MADRID, S.A.D.: CREATING VALUE BEYOND BORDERS, A DIFFERENTIAL STRATEGY Ignacio Urrutia, Germ n Robles and Kimio Kase
Case 16 OLYMPIC MARKETING: THE POWER OF THE FIVE RINGS BRAND Alain Ferrand
Case 17 TO CLOSE OR NOT TO CLOSE: PRESS RELATIONS AND LOCKER ROOM ACCESSIBILITY IN SPORTS Paul M. Pedersen
Case 18 ?THE GAME WE LOVE. EVOLVED.?: CRICKET IN THE 21ST CENTURY Maria Hopwood and Allan Edwards
Case 19 CELEBRITY ATHLETES AND ATHLETIC CLOTHING DESIGN: THE CASE OF NATALIE GULBIS Norman J. O’Reilly & L. Anne Braedley
Case 20 PROMOTING PACIFIC ISLANDER RUGBY IN A CROWDED MARKETPLACE: USING MEDIA RELATIONS TO OVERCOME THE CHALLENGE Dave Arthur and Simon Chadwick
Case 21 INTEGRATION BETWEEN BROADCASTERS AND TRANSMISSION COMPANIES INVOLVED IN SPORTS BROADCASTING Harry Arne Solberg, Knut Helland and Brita Ytre-Arne
Case 22 HOW TO USE NAMING RIGHTS IN THE BUSINESS OF SPORT Thomas Bezold
Case 23 IF THE SHOE FITS: A MARKETING ANALYSIS OF THE STARBURY ONE BASKETBALL SHOE David Stotlar and Cheri Bradish
Case 24 ON TOUR WITH THE BARMY ARMY: A CASE STUDY IN SPORTS TOURISM John Beech
Case 25 THE FUTURE OF THE TOUR DE FRANCE: FROM AN INDEPENDENT STYLE OF ORGANIZATION TO ?A FORMULA ONE MODEL?? Michel Desbordes
Case 26 SPORTS DEVELOPMENT MEETS SPORTS MARKETING IN AFRICA: BASKETBALL WITHOUT BORDERS AND THE NBA IN AFRICA Jason Means & John Nauright
Case 27 NEW MARKETING CHALLENGE OF THE SOUTH KOREAN PROFESSIONAL BASEBALL LEAGUE & THE LOTTE GIANTS Jaemin Hong and Chanil Lee
Case 28 PROFESSIONAL RUGBY, COMMUNITY RUGBY CLUBS AND VOLUNTEERS: CREATING ADVANTAGE THROUGH BETTER VOLUNTEER MANAGEMENT Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye
Case 29 BOCA JUNIORS, THE HALF PLUS ONE OF THE AMERICA’S POPULATION TEAM: THE RESTRUCTURE OF THE CLUB Santiago Ramallo Case 30 GRAND SLAM COMMITTEE MOVES TO REGULATE TENNIS WEAR LOGOS Simon Chadwick and Geoff Walters
Bibliographic details
Paperback, 488 pages, publication date: NOV-2007
ISBN-13: 978-0-7506-8543-6
ISBN-10: 0-7506-8543-3
Imprint: BUTTERWORTH HEINEMANN
Price and Ordering
Price:
GBP 29.99
EUR 32.95
USD 48.95
Books and book related electronic products are priced in euro (EUR), and Great Britain Pounds (GBP) and US dollars (USD). EUR prices apply in Europe. GBP prices apply to the UK. USD prices apply to the Americas, Asia Pacific and the rest of the world.
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Last update: 20 Feb 2010
Comentários
Por
João Omar Gambinï
em 15 de Março de 2010 às 15:05.
Caro Laercio, tudo na paz?
Me diga, este livro está disponível no Brasil ou somente via on line?
Os cases enumerados parecem ser muito interessantes e, puxa, como nos falta literatura nessa área por aqui. Valeu a dica.
Abração.
João Gambini
Por
Daiany França Saldanha
em 2 de Abril de 2010 às 16:00.
Também tenho a mesma pergunta...
Está disponível no Brasil?!
Muito bom exemplar... ;)
Daiany França
Por
Laercio Elias Pereira
em 4 de Abril de 2010 às 17:18.
Opa, João, Daiany,
Tem pra vender na Amazon: http://www.amazon.com/International-Cases-Business-Sport-Chadwick/dp/0750685433
Por
Bruno Ferreira Cattaruzzi
em 8 de Abril de 2010 às 19:26.
Esse livro é realmente muito bom, eu comprei e recomendo. Vale a pena comprar pela diversidade de assuntos abordados e pela fácil utilização, já que os autores separam os capítulos por temas.
Abraço.
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