Pessoal, bem que alguma editora brasileira poderia se interessar pela publicação em português, némesmo?

INTERNATIONAL CASES IN THE BUSINESS OF SPORT
    
International Cases in the Business of Sport

Edited By
Simon Chadwick, Professor of Sport Business Strategy and Marketing, Coventry University, UK
Dave Arthur, Senior Lecturer in Sport Management, Southern Cross University, Australia

Description
As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now. Edited by two leading figures in the field, the text provides: - a fantastic range of global sports cases authored by renowned experts in the field - cutting edge analysis and comprehensive diagnosis of major international professional sport business cases - a clear and structured presentation and examination of key issues within each case - a strong blend of academic and practitioner analysis and commentary - an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport International Cases in the Business of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. There is a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises at www.textbooks.elsevier.com

Audience
Primary: undergraduates on sport management and sports studies courses; academics who require case material for their classes Secondary: practitioners in the sport management industry

Contents
INTRODUCTION LEARNING MATRIX

Case 1 M S QUE UN CLUB (MORE THAN A CLUB): THE COMMERCIAL DEVELOPMENT OF FC BARCELONA Simon Chadwick and Dave Arthur

Case 2 BRANDING SPORT TEAMS IN A COMPETITIVE CONTEXT: A LOOK AT TEAM BRANDING STRATEGIES IN THE NATIONAL HOCKEY LEAGUE Andr Richelieu and Frank Pons

Case 3 ESPN STAR SPORTS James Santomier

Case 4 THE CHALLENGES OF MODERNISING A PROFESSIONAL SPORT: A CASE STUDY OF PROFESSIONAL ROAD CYCLING Stephen Morrow and Catharine Idle

Case 5 SWEATYBETTY: BY WOMEN, FOR WOMEN Leigh Sparks

Case 6 UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB – PUTTING AN APPROPRIATE STRATEGY IN PLACE Anne Bourke

Case 7 WHO COULD WISH FOR MORE? NEW ZEALAND’S COAST-TO-COAST MULTISPORT EVENT Geoff Dickson and Sean Phelps

Case 8 TWENTY-20 AND ENGLISH DOMESTIC CRICKET Paul Kitchin

Case 9 MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRAND Sean Hamil

Case 10 SOMETHING FOR NOTHING - THE FREE TICKET MYTH Paul Muller and Dave Arthur

Case 11 GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL BRAND John Amis

Case 12 SPORTS IN THE COUNTRY OF A BILLION: A STUDY OF THE MARKETING POSSIBILITIES AND THE RESULTING DEVELOPMENT OF LESS POPULAR SPORTS IN INDIA K.K. Ramachandran

Case 13 DEVELOPMENTS IN WEB TECHNOLOGY: ENHANCING THE VIEWING SPECTACLE OF SPORT. Paul Turner

Case 14 TRIBALISM: ATTRACTING FANS IN A FRAGMENTED MARKET Rudi Meir

Case 15 THE INTERNATIONALISATION OF CLUB ATL TICO DE MADRID, S.A.D.: CREATING VALUE BEYOND BORDERS, A DIFFERENTIAL STRATEGY Ignacio Urrutia, Germ n Robles and Kimio Kase

Case 16 OLYMPIC MARKETING: THE POWER OF THE FIVE RINGS BRAND Alain Ferrand

Case 17 TO CLOSE OR NOT TO CLOSE: PRESS RELATIONS AND LOCKER ROOM ACCESSIBILITY IN SPORTS Paul M. Pedersen

Case 18 ?THE GAME WE LOVE. EVOLVED.?: CRICKET IN THE 21ST CENTURY Maria Hopwood and Allan Edwards

Case 19 CELEBRITY ATHLETES AND ATHLETIC CLOTHING DESIGN: THE CASE OF NATALIE GULBIS Norman J. O’Reilly & L. Anne Braedley

Case 20 PROMOTING PACIFIC ISLANDER RUGBY IN A CROWDED MARKETPLACE: USING MEDIA RELATIONS TO OVERCOME THE CHALLENGE Dave Arthur and Simon Chadwick

Case 21 INTEGRATION BETWEEN BROADCASTERS AND TRANSMISSION COMPANIES INVOLVED IN SPORTS BROADCASTING Harry Arne Solberg, Knut Helland and Brita Ytre-Arne

Case 22 HOW TO USE NAMING RIGHTS IN THE BUSINESS OF SPORT Thomas Bezold

Case 23 IF THE SHOE FITS: A MARKETING ANALYSIS OF THE STARBURY ONE BASKETBALL SHOE David Stotlar and Cheri Bradish

Case 24 ON TOUR WITH THE BARMY ARMY: A CASE STUDY IN SPORTS TOURISM John Beech

Case 25 THE FUTURE OF THE TOUR DE FRANCE: FROM AN INDEPENDENT STYLE OF ORGANIZATION TO ?A FORMULA ONE MODEL?? Michel Desbordes

Case 26 SPORTS DEVELOPMENT MEETS SPORTS MARKETING IN AFRICA: BASKETBALL WITHOUT BORDERS AND THE NBA IN AFRICA Jason Means & John Nauright

Case 27 NEW MARKETING CHALLENGE OF THE SOUTH KOREAN PROFESSIONAL BASEBALL LEAGUE & THE LOTTE GIANTS Jaemin Hong and Chanil Lee

Case 28 PROFESSIONAL RUGBY, COMMUNITY RUGBY CLUBS AND VOLUNTEERS: CREATING ADVANTAGE THROUGH BETTER VOLUNTEER MANAGEMENT Simon Darcy, Tracy Taylor, Graham Cuskelly and Russell Hoye

Case 29 BOCA JUNIORS, THE HALF PLUS ONE OF THE AMERICA’S POPULATION TEAM: THE RESTRUCTURE OF THE CLUB Santiago Ramallo Case 30 GRAND SLAM COMMITTEE MOVES TO REGULATE TENNIS WEAR LOGOS Simon Chadwick and Geoff Walters

Bibliographic details
Paperback, 488 pages, publication date: NOV-2007
ISBN-13: 978-0-7506-8543-6
ISBN-10: 0-7506-8543-3
Imprint: BUTTERWORTH HEINEMANN

Price and Ordering
Price:
GBP 29.99
EUR 32.95
USD 48.95

Books and book related electronic products are priced in euro (EUR), and Great Britain Pounds (GBP) and US dollars (USD). EUR prices apply in Europe. GBP prices apply to the UK. USD prices apply to the Americas, Asia Pacific and the rest of the world.
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Last update: 20 Feb 2010

Comentários

Por João Omar Gambinï
em 15 de Março de 2010 às 15:05.

Caro Laercio, tudo na paz?

Me diga, este livro está disponível no Brasil ou somente via on line?

Os cases enumerados parecem ser muito interessantes e, puxa, como nos falta literatura nessa área por aqui. Valeu a dica.

Abração.

João Gambini

Por Daiany França Saldanha
em 2 de Abril de 2010 às 16:00.

Também tenho a mesma pergunta...

Está disponível no Brasil?!

Muito bom exemplar... ;)

Daiany França

Por Laercio Elias Pereira
em 4 de Abril de 2010 às 17:18.

Por Bruno Ferreira Cattaruzzi
em 8 de Abril de 2010 às 19:26.

Esse livro é realmente muito bom, eu comprei e recomendo. Vale a pena comprar pela diversidade de assuntos abordados e pela fácil utilização, já que os autores separam os capítulos por temas.

Abraço.


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